WeChat has grown into the most popular and influential social network. There are about 6.5 million WeChat users worldwide and 75% penetration rate in Singapore.

Ban of social media like Facebook, WeChat becomes the best choice for reaching Chinese consumers.

This course helps business owners to build their brand via WeChat.

This course covers:

Law of WeChat:

1) Basic Concepts:

  • Introduction to WeChat
  • WeChat Official Account Registration Process
  • Proposal Writing

2) Official Account Functionalities:

  • Broadcast messaging
  • Auto Reply
  • Direct Messaging
  • Follower Management
  • Content Management
  • Analytics

Content Marketing:

1) Content Analysis:

  • Discussion on types of materials involved
  • Statistical data generation of contents

2) Content Generation Techniques:

  • Hands-on experience on material creation
  • Do’s and Don’ts of WeChat
  • Content quality analysis
  • Improvisation techniques

3) Contents Categorizing

  • Message Broadcast
  • Menu generating techniques

WeChat Marketing:

1) WeChat V/S Other Social Media

  • Comparison between Facebook, Weibo, and WeChat

2) Case Study

  • F&B Industry

3) Marketing Tips



Invest China – 80 Raffles Place #29-01 UOB Plaza 1 , Singapore 048624

*Personalized tutorial session after the course to produce best results.

Free Sneak preview on 16 August 4pm at the same place.

Grab your seat now!!

Tickets @ https://www.eventbrite.sg/e/boost-your-business-via-wechat-tickets-26943535841