WeChat is a social media platform that serves the purpose for both personal and business use. For one, it lets users to exchange messages and media content, while for other, it can be completely exploited as an effective social media platform for marketing one’s business. Having access to all the relevant tools doesn’t ensure success to your venture, without having the flair of using them in the right way. Here are the three golden rules any marketer could follow for a successful WeChat Marketing in Singapore.
Rule 1: QR Codes, all the way!
You need to promote your brand with your WeChat account, but people not being aware of the existence of the same, renders it useless. This is where QR codes become crucial to market your account offline. This lets people to be aware of your WeChat account & subsequently let know of your products and services. Put up your QR code literally everywhere, making them almost ubiquitous, that leads to people brimming with curiosity.
Rule 2: Quality & Quality alone
Irrespective of the social media platform chosen for marketing, quality should be paid prime importance rather than quantity. Do not annoy your subscribers or readers with too many frequent posts, and do not execute loathsome marketing. All of this will only lead to a few clicks by customers to banish you.
Rule 3: Communicate.. Always.
Do not ignore user messages. Interaction is the key. Always answer user’s questions and respond to their suggestions & opinions that will make them loyal to your brand.
Choose any form of WeChat Marketing you’d like for your brand, but be sure at any time that you’re doing it in the right way, leading to productive results.