WeChat for Business : 7 Things to Consider

WeChat for Business : 7 Things to Consider 2017-01-11 thatcontentguy Lobang Today, we’ll zoom in on some vital information to take note of if you are considering WeChat for business purposes. 1. Official Account: Service vs. Subscription accounts To start off, you’ll need to create an Official Account, and unlike Facebook and Twitter where you can easily create a free account by yourself, there’s an application & verification process involved which takes up to 7 working days for approval. You’ll also need to choose between a Service or Subscription account (only available in China). Service account If your brand is more product-centric, i.e. you are setting up an account with an objective to drive product sales, then Service Account is the way to go. A Service Account consists of business services such as mobile payments and other features such as user management capabilities. Subscription account If your objective is towards driving brand awareness and less of selling, then you should be looking at a Subscription Account. A Subscription Account is very basic as compared to the Service account. With a Subscription Account, you can use it to post content and engage your followers. Note: Unlike Facebook/Twitter where fans/followers can view your post on their timeline/news feed, WeChat houses all Subscription Accounts within a tab on the user’s home screen where users can actively choose to view the content. Thus the challenge is for brands to create content that is enticing enough for users to keep checking back proactively. 2. Use of mini sites as an alternative to websites With China’s ultra strict internet censorship policy, it is highly possible that your website...
What is WeChat and Why has it become so popular?

What is WeChat and Why has it become so popular?

The other name for WeChat is Weixin in Chinese, which means micro-message. WeChat is one of the most popular and most used social networks in China. The concept of WeChat is pretty simple, it is the combination of Whatsapp and Facebook in a single app with different functions. This awesome mobile application was developed by Tencent. WeChat is the only application which, through which you can send texts, voice messages, share your pictures, send money, order food, play games and can even call your friend, all through a single app. Highlights 1.12 Billion people use WeChat among which there are 570 million active users. Out of these 1.12 Billion users, 100 million users are out of China. 50% of the WeChat users are youth who are aged between 20-29 years. WeChat is available in more than 200 countries and also supports 20 languages.   How can WeChat be used as a Marketing Tool? If you own business and want to succeed in China, then WeChat is your only go. WeChat is the really effective way of advertising, but to get success with your strategy, you should first understand the way how WeChat works. Optimizing your Content There are three different ways which your brand can try to attract your customers. A verified brand account can be easily seen by a WeChat user because one of their friends might have shared a link related to your brand. You should be able to interact with your customers by sending them the relevant content which should be unique. In simple terms, you need to attract your customers. Using WeChat Features Efficiently There...
Hidden Functions of WeChat

Hidden Functions of WeChat

Want to know some interesting facts of WeChat? Here are some awesome functions that can help you use WeChat in a more effective way! Tap twice to view unread message It can be time-consuming to check unread messages by scrolling up and down. Double tap the below Chats icon to find unread messages will save your time. To get someone attention in group chat Key in @ or press and hold the specific person profile photo in the group chat allow you to catch his/her attention when chatting in the group.   PS: WhatsApp just has the same function recently. Share text without image on Moments Want to share some text message only on Moments? By default, you need to include either photo or sight (short video) when broadcast on Moments. Press and hold camera icon at the top right on Moments allow you to share text message only on your Moments. Translate Mandarin to English This is very useful for people who don’t understand Mandarin. Press and hold the Chinese message it will prompt you a  “Translate” function which allows you to translate the message to English. * Please note that only simple translation works which are similar to Google translate. Enlarge text size Text too small to read? Go to Settings tap General follow by Text Size to change as below; Sent wrong message Oh ho! Don’t worry WeChat can recall the message. It can be a disaster if you sent a wrong message which can be text, multimedia etc, press and hold the message and tap Recall to withdraw the message. *Please note that you cannot...
Difference between WeChat Subscription Account and WeChat Service Account

Difference between WeChat Subscription Account and WeChat Service Account

WeChat has grown into the most popular and influential social network developed by Tencent in January 2011. WeChat Official Account can only be applied if you own a legitimate business, it builds trust among users and it becomes a practice of having a WeChat Official Account QR Code on a business card to penetrate into China Market. There are two types of WeChat Official Accounts through which WeChat Marketing can be done.   WECHAT SUBSCRIPTION ACCOUNT WeChat Subscription Account is the most basic form of the WeChat Official Accounts. WeChat Subscription Account allows you to push content to your followers once a day. The account members will see the broadcast messages under subscription tab. Subscription Account allows sending out messages to members much more frequently. WeChat Subscription Account is used for news updates and information broadcast. WeChat Subscription Accounts can be used to advertise the ongoing promotions on a daily basis. This is an advantage of the subscription accounts. On the other hand, Subscription Accounts have some limitations like less integration and advanced functionality options. The messages are displayed will be grouped into one folder containing all the Subscription Accounts instead of being pushed to user’s inbox directly. The followers have to go into that folder to retrieve the delivered content. Followers are not sent push notifications upon receiving a post from Subscription Account.   WECHAT SERVICE ACCOUNT WeChat Service Account is best for business and organization who want to access to advanced WeChat Official Account features. Service account provides more integration and advanced APIs than subscription account. Companies can build its application, get inquiries and broadcast promotion to followers. The advantages of WeChat...
Boost Your Business via WeChat

Boost Your Business via WeChat

WeChat has grown into the most popular and influential social network. There are about 6.5 million WeChat users worldwide and 75% penetration rate in Singapore. Ban of social media like Facebook, WeChat becomes the best choice for reaching Chinese consumers. This course helps business owners to build their brand via WeChat. This course covers: Law of WeChat: 1) Basic Concepts: Introduction to WeChat WeChat Official Account Registration Process Proposal Writing 2) Official Account Functionalities: Broadcast messaging Auto Reply Direct Messaging Follower Management Content Management Analytics Content Marketing: 1) Content Analysis: Discussion on types of materials involved Statistical data generation of contents 2) Content Generation Techniques: Hands-on experience on material creation Do’s and Don’ts of WeChat Content quality analysis Improvisation techniques 3) Contents Categorizing Message Broadcast Menu generating techniques WeChat Marketing: 1) WeChat V/S Other Social Media Comparison between Facebook, Weibo, and WeChat 2) Case Study F&B Industry 3) Marketing Tips WHEN: Friday, 26 August 2016 from 10:00 to 18:00 (SGT) WHERE: Invest China – 80 Raffles Place #29-01 UOB Plaza 1 , Singapore 048624 *Personalized tutorial session after the course to produce best results. Free Sneak preview on 16 August 4pm at the same place. Grab your seat now!! Tickets...

Meetup : Kampong Spirit for business @7pm, 15 July 2016

Date: 15 July 2016, 7:00 PM Venue: Imperial Treasure Noodle House Address: 26 Sin Ming Lane #01-121B, Midview City Singapore Admission: FREE (please buy yourself a drink to support the venue) This meetup is to promote “Kampong (neighborhood) Spirit” for business enterprise. 1st 20 members will have the chance to make Elevator Pitch (1 min). 5 tips to develop your pitch: Make them care. It really comes down to answering that question: “What can you do for me?” To get to this point, introduce yourself and address a problem right out of the gate. Explain the benefits your company can offer, which is ultimately a real solution. Personalize this person’s problem into a question and give them the best solution: your company. Make it easy to join. If you have worked with some big name brands already, don’t be afraid to mention that. It shows that you have credibility and you are growing. Leave them wanting more. Elevator pitches are meant to be short, so don’t try to pack in too much. Explain your expertise, why you are best suited for the execution and a general overview. The secret sauce should be saved for later. All you’re required to do is be able to confidently broadcast that you know exactly what you’re doing. Have a call to action. You did this pitch for a reason right? No matter if you wanted to snag an investment or gain a new client or employee, let your goals be known. If you are raising money, communicate how much you want and how much equity you’re willing to part with. If you’re trying...