Hidden Functions of WeChat

Hidden Functions of WeChat

Want to know some interesting facts of WeChat? Here are some awesome functions that can help you use WeChat in a more effective way! Tap twice to view unread message It can be time-consuming to check unread messages by scrolling up and down. Double tap the below Chats icon to find unread messages will save your time. To get someone attention in group chat Key in @ or press and hold the specific person profile photo in the group chat allow you to catch his/her attention when chatting in the group.   PS: WhatsApp just has the same function recently. Share text without image on Moments Want to share some text message only on Moments? By default, you need to include either photo or sight (short video) when broadcast on Moments. Press and hold camera icon at the top right on Moments allow you to share text message only on your Moments. Translate Mandarin to English This is very useful for people who don’t understand Mandarin. Press and hold the Chinese message it will prompt you a  “Translate” function which allows you to translate the message to English. * Please note that only simple translation works which are similar to Google translate. Enlarge text size Text too small to read? Go to Settings tap General follow by Text Size to change as below; Sent wrong message Oh ho! Don’t worry WeChat can recall the message. It can be a disaster if you sent a wrong message which can be text, multimedia etc, press and hold the message and tap Recall to withdraw the message. *Please note that you cannot...
Outdo WeChat Marketing with these 3 Golden Rules

Outdo WeChat Marketing with these 3 Golden Rules

WeChat is a social media platform that serves the purpose for both personal and business use. For one, it lets users to exchange messages and media content, while for other, it can be completely exploited as an effective social media platform for marketing one’s business. Having access to all the relevant tools doesn’t ensure success to your venture, without having the flair of using them in the right way. Here are the three golden rules any marketer could follow for a successful WeChat Marketing in Singapore. Rule 1: QR Codes, all the way! You need to promote your brand with your WeChat account, but people not being aware of the existence of the same, renders it useless. This is where QR codes become crucial to market your account offline. This lets people to be aware of your WeChat account & subsequently let know of your products and services. Put up your QR code literally everywhere, making them almost ubiquitous, that leads to people brimming with curiosity. Rule 2: Quality & Quality alone Irrespective of the social media platform chosen for marketing, quality should be paid prime importance rather than quantity. Do not annoy your subscribers or readers with too many frequent posts, and do not execute loathsome marketing. All of this will only lead to a few clicks by customers to banish you. Rule 3: Communicate.. Always. Do not ignore user messages. Interaction is the key. Always answer user’s questions and respond to their suggestions & opinions that will make them loyal to your brand. Choose any form of WeChat Marketing you’d like for your brand, but be sure...
WeChat Lets Your Business Meet Success

WeChat Lets Your Business Meet Success

If you think that WeChat is just a mobile messaging platform that lets you exchange text and multimedia content instantaneously, you’re wrong, as it can do way more than that. WeChat is a powerful social media platform that has been helping various businesses to leverage its profits and realize its goals. As a business person, you are open to a wide range of tools to promote your brand to a whopping amount of audience with WeChat Marketing. WeChat, having opened up a platform for communication between the brand and audience, can help customers to open up with their opinions & suggestions. They can act as leads when they are open to an idea. Content that includes pictures & videos can be shared to indicate the new products and offers to members. For the customers to be enticed, such content should be appealing & useful to their needs and tastes. Keep up with Customer retention as WeChat offers the ability to enhance the strategies of Customer Relationship Management. Make customers have the feeling of being unique by offering personalised services & by giving speedy resolutions to their grievances. QR Code is now even more powerful in brand recognition. Every WeChat business account gets a unique QR code, which anyone can scan and learn more about the brand. Certain companies create WeChat accounts to sell products online directly to customers and are set to be more powerful with enough logistics capability. WeChat offers a great tool to invite certain subscribers or loyal customers for exclusive product launches. WeChat also acts as a powerful payment tool that let users to purchase products...
How to Build a Brand with WeChat Messenger Platform

How to Build a Brand with WeChat Messenger Platform

WeChat is one of the success stories of the Chinese technology scene. In less than two years, this simple chat application has transformed into a promising marketing device for companies around the world. WeChat Messenger has also released APIs for third party developers. This has resulted in the creation of entire self-sufficient ecosystems of integrated applications- from providing information to delivering customer support. However, with the limitations of WeChat Messenger, companies need to consider what they need to do in order to get an edge over others using this tool. These limitations are as follows: Weaker Search: Compared to Weibo which is all about discovery of new businesses and services; WeChat Messenger has yet to reach that position. To find a brand, the exact name by which it has registered has to be known. In this situation, the only sure shot way for your brand to be found is the scanning of a QR code. This or That? While the Service Account is equipped with custom menu, advanced functions and can serve as a mobile version of the company’s official website; it offers only one update per month to reach its users. Subscription Accounts allow maximum two messages a day. However, there are no provisions to customize the page. Also, messages from Subscription Accounts end up in a separate subfolder. Measuring the engagement: According to a Tencent announcement, new APIs are available for verified accounts for an annual subscription of RMB 300. These APIs allow advanced follower tracking, however the capabilities are very limited. It is fair to predict that WeChat will add more metrics into the back end...
10 Successful WeChat Advertising Campaigns

10 Successful WeChat Advertising Campaigns

In order to build your brand, ensure its social media presence and interact with your clients; choose WeChat Advertising to take things a step further. With WeChat, companies can create some interactive mini applications that have ushered in a new style of digital marketing. With more than 368 million monthly active users, an advertisement simply cannot but draw some attention. Be it a game, a poll or a giveaway; one to one communication with clients has been revolutionized when WeChat comes into play. Here are the top successful advertising campaigns conducted through WeChat that have gained traction and popularity. Yves Saint Laurent French fashion giant YSL is renowned for its supreme quality lip products. Their campaign matched users with their perfect lipstick in accordance with their kissing habits. For this, they prepared a ‘Kissing Habits Survey’ that asked users eight interesting questions. YSL launched another that asked participants to submit their love stories, for their chance to win exciting lip glosses from their Gloss Volupte line. Mont Blanc and ‘Moon Phase’ Campaign Swiss watch tycoon Mont Blanc has played its cards well, utilizing the traditional importance of astrology in Chinese culture. During the promotional campaign, users were asked to type in their birth date and gender into the app to receive information on their birth lunar phase. This predicted information on their love life, personality, hobbies and work. Burberry Burberry opened its Autumn/Winter 2014 Fashion Week for their WeChat followers along with exclusive photographs, celebrity reviews and signature runway looks featuring their haute couture. Mercedes-Benz During FIFA World Cup, Mercedes-Benz urged users to send their warm wishes to team...
5 Reasons Why You Need to Advertise on WeChat

5 Reasons Why You Need to Advertise on WeChat

Tencent really has taken the game home this time, with the advent of ‘Moments’ and WeChat Advertising. ‘Moments’ are interactive advertisements that have the provision for users to like or comment on them. However, WeChat ads are a tad more competitive. If an ad is not getting enough likes or comments, it is going to be taken down. Initially, all of this was available only to Chinese companies. However, multinational companies like BMW and Coca Cola got a head start. At present companies in the UK, the US, and Canada have access to WeChat Advertising. WeChat ads are undoubtedly the next big thing to invest in, and here are five reasons why. Target reach redefined: WeChat has pretty much outdone itself by making audience reach more targeted than ever before. The defaults, i.e., location and gender, as well as additional targeting options are pretty impressive, which include age, education, operating system and internet environment. Both your marketing strategy as well as advertisement pricing depends a great deal on targeting. Sub- menus that help sell: On Facebook, Twitter or Instagram; your advertisement is just a picture, or at most a dedicated page or account. On WeChat, your presence is more than just that. Most companies that have just started out with WeChat Advertising are still thinking Instagram style- posting a daily update or picture. However, they are yet to discover Customized Menus. These ingenious menus are like buttons that can showcase your products through links to newsletters or links. Ad Performance: Stressing the importance of user experience, WeChat Advertising carefully regulates when and how often ads appear on news feeds....