10 Successful WeChat Advertising Campaigns

10 Successful WeChat Advertising Campaigns

In order to build your brand, ensure its social media presence and interact with your clients; choose WeChat Advertising to take things a step further. With WeChat, companies can create some interactive mini applications that have ushered in a new style of digital marketing. With more than 368 million monthly active users, an advertisement simply cannot but draw some attention. Be it a game, a poll or a giveaway; one to one communication with clients has been revolutionized when WeChat comes into play. Here are the top successful advertising campaigns conducted through WeChat that have gained traction and popularity. Yves Saint Laurent French fashion giant YSL is renowned for its supreme quality lip products. Their campaign matched users with their perfect lipstick in accordance with their kissing habits. For this, they prepared a ‘Kissing Habits Survey’ that asked users eight interesting questions. YSL launched another that asked participants to submit their love stories, for their chance to win exciting lip glosses from their Gloss Volupte line. Mont Blanc and ‘Moon Phase’ Campaign Swiss watch tycoon Mont Blanc has played its cards well, utilizing the traditional importance of astrology in Chinese culture. During the promotional campaign, users were asked to type in their birth date and gender into the app to receive information on their birth lunar phase. This predicted information on their love life, personality, hobbies and work. Burberry Burberry opened its Autumn/Winter 2014 Fashion Week for their WeChat followers along with exclusive photographs, celebrity reviews and signature runway looks featuring their haute couture. Mercedes-Benz During FIFA World Cup, Mercedes-Benz urged users to send their warm wishes to team...
5 Reasons Why You Need to Advertise on WeChat

5 Reasons Why You Need to Advertise on WeChat

Tencent really has taken the game home this time, with the advent of ‘Moments’ and WeChat Advertising. ‘Moments’ are interactive advertisements that have the provision for users to like or comment on them. However, WeChat ads are a tad more competitive. If an ad is not getting enough likes or comments, it is going to be taken down. Initially, all of this was available only to Chinese companies. However, multinational companies like BMW and Coca Cola got a head start. At present companies in the UK, the US, and Canada have access to WeChat Advertising. WeChat ads are undoubtedly the next big thing to invest in, and here are five reasons why. Target reach redefined: WeChat has pretty much outdone itself by making audience reach more targeted than ever before. The defaults, i.e., location and gender, as well as additional targeting options are pretty impressive, which include age, education, operating system and internet environment. Both your marketing strategy as well as advertisement pricing depends a great deal on targeting. Sub- menus that help sell: On Facebook, Twitter or Instagram; your advertisement is just a picture, or at most a dedicated page or account. On WeChat, your presence is more than just that. Most companies that have just started out with WeChat Advertising are still thinking Instagram style- posting a daily update or picture. However, they are yet to discover Customized Menus. These ingenious menus are like buttons that can showcase your products through links to newsletters or links. Ad Performance: Stressing the importance of user experience, WeChat Advertising carefully regulates when and how often ads appear on news feeds....