Outdo WeChat Marketing with these 3 Golden Rules

Outdo WeChat Marketing with these 3 Golden Rules

WeChat is a social media platform that serves the purpose for both personal and business use. For one, it lets users to exchange messages and media content, while for other, it can be completely exploited as an effective social media platform for marketing one’s business. Having access to all the relevant tools doesn’t ensure success to your venture, without having the flair of using them in the right way. Here are the three golden rules any marketer could follow for a successful WeChat Marketing in Singapore. Rule 1: QR Codes, all the way! You need to promote your brand with your WeChat account, but people not being aware of the existence of the same, renders it useless. This is where QR codes become crucial to market your account offline. This lets people to be aware of your WeChat account & subsequently let know of your products and services. Put up your QR code literally everywhere, making them almost ubiquitous, that leads to people brimming with curiosity. Rule 2: Quality & Quality alone Irrespective of the social media platform chosen for marketing, quality should be paid prime importance rather than quantity. Do not annoy your subscribers or readers with too many frequent posts, and do not execute loathsome marketing. All of this will only lead to a few clicks by customers to banish you. Rule 3: Communicate.. Always. Do not ignore user messages. Interaction is the key. Always answer user’s questions and respond to their suggestions & opinions that will make them loyal to your brand. Choose any form of WeChat Marketing you’d like for your brand, but be sure...
WeChat Lets Your Business Meet Success

WeChat Lets Your Business Meet Success

If you think that WeChat is just a mobile messaging platform that lets you exchange text and multimedia content instantaneously, you’re wrong, as it can do way more than that. WeChat is a powerful social media platform that has been helping various businesses to leverage its profits and realize its goals. As a business person, you are open to a wide range of tools to promote your brand to a whopping amount of audience with WeChat Marketing. WeChat, having opened up a platform for communication between the brand and audience, can help customers to open up with their opinions & suggestions. They can act as leads when they are open to an idea. Content that includes pictures & videos can be shared to indicate the new products and offers to members. For the customers to be enticed, such content should be appealing & useful to their needs and tastes. Keep up with Customer retention as WeChat offers the ability to enhance the strategies of Customer Relationship Management. Make customers have the feeling of being unique by offering personalised services & by giving speedy resolutions to their grievances. QR Code is now even more powerful in brand recognition. Every WeChat business account gets a unique QR code, which anyone can scan and learn more about the brand. Certain companies create WeChat accounts to sell products online directly to customers and are set to be more powerful with enough logistics capability. WeChat offers a great tool to invite certain subscribers or loyal customers for exclusive product launches. WeChat also acts as a powerful payment tool that let users to purchase products...
How to Register for WeChat Official Business Account?

How to Register for WeChat Official Business Account?

You are probably hearing it from all directions; the news is spreading like wildfire. Advertising on WeChat is undoubtedly the next big thing, and it is high time your company jumps into the bandwagon to reap the benefits of this great advertising platform. Interacting with your target user group, showcasing what you have to offer has never been more comprehensive with the use of dedicated QR codes, competitive advertising, in-platform utilities and many more. In order to kick start your WeChat marketing strategy, you need to register your very own WeChat Official Business Account that can help you post updates and reach a wide audience. The first step to registering your own WeChat Official Business Account is to understand what different types of business accounts WeChat has to offer. The two types of Business Accounts are Service Account and Subscription Account. This or That? The major decision to make while registering for your Business Account is to choose between a Subscription or Service Account. While the Subscription Account allows you to make more frequent posts, your advertisements go to a separate Subscription Account subfolder in the users’ screen. Businesses also get a 48 hour window to reply to messages, but there are no push notifications for each new post, nor can your business customize the API using developer tools. Therefore, you operate your account in the standard WeChat look and feel. This is ideal for relatively less known companies that need to spread the word. On the other hand, Service Accounts are made for businesses that need less promotional activities but more class. There are only 4 broadcasts a...
How to Build a Brand with WeChat Messenger Platform

How to Build a Brand with WeChat Messenger Platform

WeChat is one of the success stories of the Chinese technology scene. In less than two years, this simple chat application has transformed into a promising marketing device for companies around the world. WeChat Messenger has also released APIs for third party developers. This has resulted in the creation of entire self-sufficient ecosystems of integrated applications- from providing information to delivering customer support. However, with the limitations of WeChat Messenger, companies need to consider what they need to do in order to get an edge over others using this tool. These limitations are as follows: Weaker Search: Compared to Weibo which is all about discovery of new businesses and services; WeChat Messenger has yet to reach that position. To find a brand, the exact name by which it has registered has to be known. In this situation, the only sure shot way for your brand to be found is the scanning of a QR code. This or That? While the Service Account is equipped with custom menu, advanced functions and can serve as a mobile version of the company’s official website; it offers only one update per month to reach its users. Subscription Accounts allow maximum two messages a day. However, there are no provisions to customize the page. Also, messages from Subscription Accounts end up in a separate subfolder. Measuring the engagement: According to a Tencent announcement, new APIs are available for verified accounts for an annual subscription of RMB 300. These APIs allow advanced follower tracking, however the capabilities are very limited. It is fair to predict that WeChat will add more metrics into the back end...
10 Tips to Market Your Brand on WeChat

10 Tips to Market Your Brand on WeChat

While most companies are still having a hard time engaging their customers through WeChat, it is well known that WeChat Marketing is the next big thing. Even two years ago, WeChat used to be just another instant messaging platform for one to one communication. At present, WeChat is being aggressively marketed both inside and outside China, with more than 300 million monthly active users. With WeChat Marketing, using a service or a subscription account, companies can either focus on providing users with a more interactive experience or just plain give updates frequently. Here are ten best tips to kick start your WeChat Marketing strategy. WeChat in your Brand Ecosystem: WeChat, unlike its predecessor, Weibo, has more of an offline to online (O2O) feel for consumers. With WeChat’s Service Account, you can in fact create a brand ecosystem that can have many utilities in your brand landing page such as inclusion of ecommerce, surveys, polls and games. Let users avail your services digitally through WeChat! Defining content strategy: The following types of content are publishable on WeChat- text, visual, audio, text+visual (a small article with pictures) and video. In your marketing activities, you can include WeChat to deliver e-coupons, issuing VIP cards, sending notifications of offers, and more. Choosing the account type: It is best to make a thorough choice before choosing either a service or a subscription account. For companies that need their voices heard, a subscription account is the better option. However, if your company is looking to create utilities using WeChat Marketing, you should opt for the service account. Innovation is key: The Chinese really like it...