WeChat for Business : 7 Things to Consider

WeChat for Business : 7 Things to Consider 2017-01-11 thatcontentguy Lobang Today, we’ll zoom in on some vital information to take note of if you are considering WeChat for business purposes. 1. Official Account: Service vs. Subscription accounts To start off, you’ll need to create an Official Account, and unlike Facebook and Twitter where you can easily create a free account by yourself, there’s an application & verification process involved which takes up to 7 working days for approval. You’ll also need to choose between a Service or Subscription account (only available in China). Service account If your brand is more product-centric, i.e. you are setting up an account with an objective to drive product sales, then Service Account is the way to go. A Service Account consists of business services such as mobile payments and other features such as user management capabilities. Subscription account If your objective is towards driving brand awareness and less of selling, then you should be looking at a Subscription Account. A Subscription Account is very basic as compared to the Service account. With a Subscription Account, you can use it to post content and engage your followers. Note: Unlike Facebook/Twitter where fans/followers can view your post on their timeline/news feed, WeChat houses all Subscription Accounts within a tab on the user’s home screen where users can actively choose to view the content. Thus the challenge is for brands to create content that is enticing enough for users to keep checking back proactively. 2. Use of mini sites as an alternative to websites With China’s ultra strict internet censorship policy, it is highly possible that your website...

WeChat Official Account + WeChat Pay

WeChat Official Account + WeChat Pay 2017-10-12 Warren Lobang   Breaking into the Chinese market is by now, almost the default route entrepreneurs take in the path to expansion. “Hidden gem” for choosing WeChat for your O2O model is: WeChat Pay. With the wide acceptance of WeChat the social messaging platform, WeChat Pay has gradually become China’s most popular payment solutions in daily life. O2O has finally closed the loop by leveraging the power of mobile devices. Combined with WeChat Official Accounts, WeChat Pay service explores and optimizes O2O consumption experience, provides professional Internet solutions for physical business. WeChat pay have started to expand their overseas presence since late last year, in a bid to meet the increasing demand for shopping from Chinese travelers, and to cooperate with more local enterprises. If you’ve not started, there’s really no reason stopping you from at least taking that first step. In the workshop, you will learn: How to use WeChat for business networking; How to generate demand for your brand and build your company strategy; What is WeChat Official Account How to use WeChat Pay Limited seats, to register click Read...