Difference between WeChat Subscription Account and WeChat Service Account

Difference between WeChat Subscription Account and WeChat Service Account

WeChat has grown into the most popular and influential social network developed by Tencent in January 2011. WeChat Official Account can only be applied if you own a legitimate business, it builds trust among users and it becomes a practice of having a WeChat Official Account QR Code on a business card to penetrate into China Market. There are two types of WeChat Official Accounts through which WeChat Marketing can be done.   WECHAT SUBSCRIPTION ACCOUNT WeChat Subscription Account is the most basic form of the WeChat Official Accounts. WeChat Subscription Account allows you to push content to your followers once a day. The account members will see the broadcast messages under subscription tab. Subscription Account allows sending out messages to members much more frequently. WeChat Subscription Account is used for news updates and information broadcast. WeChat Subscription Accounts can be used to advertise the ongoing promotions on a daily basis. This is an advantage of the subscription accounts. On the other hand, Subscription Accounts have some limitations like less integration and advanced functionality options. The messages are displayed will be grouped into one folder containing all the Subscription Accounts instead of being pushed to user’s inbox directly. The followers have to go into that folder to retrieve the delivered content. Followers are not sent push notifications upon receiving a post from Subscription Account.   WECHAT SERVICE ACCOUNT WeChat Service Account is best for business and organization who want to access to advanced WeChat Official Account features. Service account provides more integration and advanced APIs than subscription account. Companies can build its application, get inquiries and broadcast promotion to followers. The advantages of WeChat...
Boost Your Business via WeChat

Boost Your Business via WeChat

WeChat has grown into the most popular and influential social network. There are about 6.5 million WeChat users worldwide and 75% penetration rate in Singapore. Ban of social media like Facebook, WeChat becomes the best choice for reaching Chinese consumers. This course helps business owners to build their brand via WeChat. This course covers: Law of WeChat: 1) Basic Concepts: Introduction to WeChat WeChat Official Account Registration Process Proposal Writing 2) Official Account Functionalities: Broadcast messaging Auto Reply Direct Messaging Follower Management Content Management Analytics Content Marketing: 1) Content Analysis: Discussion on types of materials involved Statistical data generation of contents 2) Content Generation Techniques: Hands-on experience on material creation Do’s and Don’ts of WeChat Content quality analysis Improvisation techniques 3) Contents Categorizing Message Broadcast Menu generating techniques WeChat Marketing: 1) WeChat V/S Other Social Media Comparison between Facebook, Weibo, and WeChat 2) Case Study F&B Industry 3) Marketing Tips WHEN: Friday, 26 August 2016 from 10:00 to 18:00 (SGT) WHERE: Invest China – 80 Raffles Place #29-01 UOB Plaza 1 , Singapore 048624 *Personalized tutorial session after the course to produce best results. Free Sneak preview on 16 August 4pm at the same place. Grab your seat now!! Tickets...