How to Register for WeChat Official Business Account?

How to Register for WeChat Official Business Account?

You are probably hearing it from all directions; the news is spreading like wildfire. Advertising on WeChat is undoubtedly the next big thing, and it is high time your company jumps into the bandwagon to reap the benefits of this great advertising platform. Interacting with your target user group, showcasing what you have to offer has never been more comprehensive with the use of dedicated QR codes, competitive advertising, in-platform utilities and many more. In order to kick start your WeChat marketing strategy, you need to register your very own WeChat Official Business Account that can help you post updates and reach a wide audience. The first step to registering your own WeChat Official Business Account is to understand what different types of business accounts WeChat has to offer. The two types of Business Accounts are Service Account and Subscription Account. This or That? The major decision to make while registering for your Business Account is to choose between a Subscription or Service Account. While the Subscription Account allows you to make more frequent posts, your advertisements go to a separate Subscription Account subfolder in the users’ screen. Businesses also get a 48 hour window to reply to messages, but there are no push notifications for each new post, nor can your business customize the API using developer tools. Therefore, you operate your account in the standard WeChat look and feel. This is ideal for relatively less known companies that need to spread the word. On the other hand, Service Accounts are made for businesses that need less promotional activities but more class. There are only 4 broadcasts a...
How to Build a Brand with WeChat Messenger Platform

How to Build a Brand with WeChat Messenger Platform

WeChat is one of the success stories of the Chinese technology scene. In less than two years, this simple chat application has transformed into a promising marketing device for companies around the world. WeChat Messenger has also released APIs for third party developers. This has resulted in the creation of entire self-sufficient ecosystems of integrated applications- from providing information to delivering customer support. However, with the limitations of WeChat Messenger, companies need to consider what they need to do in order to get an edge over others using this tool. These limitations are as follows: Weaker Search: Compared to Weibo which is all about discovery of new businesses and services; WeChat Messenger has yet to reach that position. To find a brand, the exact name by which it has registered has to be known. In this situation, the only sure shot way for your brand to be found is the scanning of a QR code. This or That? While the Service Account is equipped with custom menu, advanced functions and can serve as a mobile version of the company’s official website; it offers only one update per month to reach its users. Subscription Accounts allow maximum two messages a day. However, there are no provisions to customize the page. Also, messages from Subscription Accounts end up in a separate subfolder. Measuring the engagement: According to a Tencent announcement, new APIs are available for verified accounts for an annual subscription of RMB 300. These APIs allow advanced follower tracking, however the capabilities are very limited. It is fair to predict that WeChat will add more metrics into the back end...
10 Tips to Market Your Brand on WeChat

10 Tips to Market Your Brand on WeChat

While most companies are still having a hard time engaging their customers through WeChat, it is well known that WeChat Marketing is the next big thing. Even two years ago, WeChat used to be just another instant messaging platform for one to one communication. At present, WeChat is being aggressively marketed both inside and outside China, with more than 300 million monthly active users. With WeChat Marketing, using a service or a subscription account, companies can either focus on providing users with a more interactive experience or just plain give updates frequently. Here are ten best tips to kick start your WeChat Marketing strategy. WeChat in your Brand Ecosystem: WeChat, unlike its predecessor, Weibo, has more of an offline to online (O2O) feel for consumers. With WeChat’s Service Account, you can in fact create a brand ecosystem that can have many utilities in your brand landing page such as inclusion of ecommerce, surveys, polls and games. Let users avail your services digitally through WeChat! Defining content strategy: The following types of content are publishable on WeChat- text, visual, audio, text+visual (a small article with pictures) and video. In your marketing activities, you can include WeChat to deliver e-coupons, issuing VIP cards, sending notifications of offers, and more. Choosing the account type: It is best to make a thorough choice before choosing either a service or a subscription account. For companies that need their voices heard, a subscription account is the better option. However, if your company is looking to create utilities using WeChat Marketing, you should opt for the service account. Innovation is key: The Chinese really like it...
10 Successful WeChat Advertising Campaigns

10 Successful WeChat Advertising Campaigns

In order to build your brand, ensure its social media presence and interact with your clients; choose WeChat Advertising to take things a step further. With WeChat, companies can create some interactive mini applications that have ushered in a new style of digital marketing. With more than 368 million monthly active users, an advertisement simply cannot but draw some attention. Be it a game, a poll or a giveaway; one to one communication with clients has been revolutionized when WeChat comes into play. Here are the top successful advertising campaigns conducted through WeChat that have gained traction and popularity. Yves Saint Laurent French fashion giant YSL is renowned for its supreme quality lip products. Their campaign matched users with their perfect lipstick in accordance with their kissing habits. For this, they prepared a ‘Kissing Habits Survey’ that asked users eight interesting questions. YSL launched another that asked participants to submit their love stories, for their chance to win exciting lip glosses from their Gloss Volupte line. Mont Blanc and ‘Moon Phase’ Campaign Swiss watch tycoon Mont Blanc has played its cards well, utilizing the traditional importance of astrology in Chinese culture. During the promotional campaign, users were asked to type in their birth date and gender into the app to receive information on their birth lunar phase. This predicted information on their love life, personality, hobbies and work. Burberry Burberry opened its Autumn/Winter 2014 Fashion Week for their WeChat followers along with exclusive photographs, celebrity reviews and signature runway looks featuring their haute couture. Mercedes-Benz During FIFA World Cup, Mercedes-Benz urged users to send their warm wishes to team...
5 Reasons Why You Need to Advertise on WeChat

5 Reasons Why You Need to Advertise on WeChat

Tencent really has taken the game home this time, with the advent of ‘Moments’ and WeChat Advertising. ‘Moments’ are interactive advertisements that have the provision for users to like or comment on them. However, WeChat ads are a tad more competitive. If an ad is not getting enough likes or comments, it is going to be taken down. Initially, all of this was available only to Chinese companies. However, multinational companies like BMW and Coca Cola got a head start. At present companies in the UK, the US, and Canada have access to WeChat Advertising. WeChat ads are undoubtedly the next big thing to invest in, and here are five reasons why. Target reach redefined: WeChat has pretty much outdone itself by making audience reach more targeted than ever before. The defaults, i.e., location and gender, as well as additional targeting options are pretty impressive, which include age, education, operating system and internet environment. Both your marketing strategy as well as advertisement pricing depends a great deal on targeting. Sub- menus that help sell: On Facebook, Twitter or Instagram; your advertisement is just a picture, or at most a dedicated page or account. On WeChat, your presence is more than just that. Most companies that have just started out with WeChat Advertising are still thinking Instagram style- posting a daily update or picture. However, they are yet to discover Customized Menus. These ingenious menus are like buttons that can showcase your products through links to newsletters or links. Ad Performance: Stressing the importance of user experience, WeChat Advertising carefully regulates when and how often ads appear on news feeds....